Attendance at major construction equipment conventions totals over 125,000 people. Komatsu turns to M squared OnStage to help develop creative means of attracting attention and driving traffic to their booth.
“Your job is to get them in the booth. Our job is to sell them.”
On a crowded, chaotic expo floor the need to make sincere connections with customers is paramount. The Komatsu Theater at CONEXPO and MINEXPO allows for both an awe-inspiring cinematographic experience while also making the direct associations between the audience and the product.
We view video production as a blend of technology and art to communicate the key messaging Komatsu shares with its customers. Supporting in-booth business theater, towering video walls and kiosk demonstrations, we offer an extensive range of video production services. These services include script writing, location shoots, scouting, aerial cinematography, post production, animation, editing and scoring.
Komatsu approached us with the goal of driving booth traffic and promoting attendee participation in an entertaining and informative way. Our solution – The Komatsu Challenge.
The Komatsu Challenge game simulator is a showcase installation pitting six racers in a head-to-head competition. The game was designed to have each participant drive Komatsu HM400 trucks through any of six obstacle-filled courses. The excitement of the competitors, the level of detail in the gaming environment, concert lighting and audio, 3D immersive graphics and actual HM400 seats, created a buzz throughout the show and culminated in a must-see attraction on the expo floor.
When Komatsu approached us for ideas to promote their SmartConstruction solution service, we quickly realized that an app would be the perfect solution and began the app’s development. The app serves as an overview of the SmartConstruction strategy, which enables customers to realize safe and smart “job sites of the future”. The free app is available for download for both Apple and Android devices.
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