CREATIVE EXECUTION

Harmony. Simplify. Believe. Create.

The International SPA Association (ISPA) is recognized worldwide as the professional organization and voice of the spa industry, representing health and wellness facilities and providers in more than 70 countries.

Each year, ISPA develops a single word into a creative theme for their annual conference, providing a foundation for the objectives and direction of the association and its conference for the coming year. Each theme embodies an ideal and aesthetic that aims to energize their members and attendees, address the state of the spa industry, and direct the messaging and education opportunities for the conference.

As a trusted partner for almost two-decades, M squared OnStage has collaborated with ISPA to translate client creative into an immersive, engaging environment and experience. Beginning with the single-worded theme, our role is to design and create scenic elements, supporting multimedia and technical production elements for their annual event.

Creating a new environment each year, one that is fresh, speaks to the spa industry and upholds the ISPA brand, is a creative challenge. Creativity is required for developing a unique stage environment and media design. It is also required for the technical planning, space utilization and project execution. We greet these challenges with excitement and confidence to successfully meet our responsibilities.

We are proud of our involvement and contributions to this industry leader and are honored by their continued trust in us.